Logos

Logotype

The logo is available in two variants: portrait and landscape, and in two colors black and white.

Logo definitions

Our main characteristic is our logo - our watchful eye in the world of news. The logo consists of the TT symbol and the word Nyhetsbyrån. The logo is available in two variants: portrait and landscape, and in two colors: black and white. It is important that the logo is used correctly and never distorted. It is our quality brand, something we put on things that live up to our quality requirements.

Primary logo

Landscape:

TTlogo_liggande_svartSV.png

Secondary logo

Portrait:

TTlogo_staende_svartSV.png

Placement

These are the two primary ways to use our logo. Portrait: Align top center. Landscape: Align top left

placement.png

Spaceing

The logo needs some air to be seen optimally. The basic rule is that nothing disturbing may be within a distance as far as a pile in one of t's from the logo.

spaceing.png

Sizing

There are some size guidelines that we use to be able to read our logo and to keep the quality.

  • Portrait: smallest size 80 px (15 mm) in width
  • Landscape: smallest size 140 px (27 mm) in width
  • TT symbol: smallest size 30 px (6 mm) in width
sizeing.png

Symbol

TT Icon

svart.png

On our own domains in our own context we can use the TT symbol as sender, i.e. without the word Nyhetsbyrån. The exception could also applies when there is no space for the primary logo.

The symbol can also be used for the purpose of guiding users in various products on digital platforms where space is lacking. The text next to the symbol should not be confused with a trademark and should therefore not use text formatting from the original logo.

Examples when to use: Social media icon, app icons, fav icons. Should be used with the text TT News Agency in the context or in exceptional cases as a product name.

Inaccurate use of the logo

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  • Do not change the color. The logo is only black or white
  • Do not rotate the logo
  • Do not make campaign variations of the logo
  • Do not pull together/disassemble the logo
  • Do not use TT as part of a word
  • Do not change the font
  • Make sure there is a contrast between logo and background
  • Do not change the position of the word or the TT symbol
  • Do not use only the word Nyhetsbyrån without the TT symbol
  • Do not use any other word in connection with the TT symbol