Our main characteristic is our logo - our watchful eye in the world of news. The logo consists of the TT symbol and the word Nyhetsbyrån. The logo is available in two variants: one portrait and one landscape, and in two colors: black and white. It is important that the logo is used correctly and never distorted. It is our quality brand, something we put on things that live up to our quality requirements.
Primary logo - landscape
Secondary logo - portrait
Symbol - icon
- In exceptional cases we use only the TT symbol as sender, i.e. without the word Nyhetsbyrån. The exception applies when there is no space for the primary logo.
- The symbol can also be used for the purpose of guiding users in various products on digital platforms where space is lacking. The text next to the symbol should not be confused with a trademark and should therefore not use text formatting from the original logo.
- Examples when to use: Social media icon, app icons, fav icons. Should be used with the text TT News Agency in the context or in exceptional cases as a product name.
Placement: These are the two primary ways to use our logo.
Portrait: Align top center
Landscape: Align top left
Spacing: The logo needs some air to be seen optimally. The basic rule is that nothing disturbing may be within a distance as far as a pile in one of t's from the logo.
Sizing: There are some size guidelines that we use to be able to read our logo and to keep the quality.
Portrait: smallest size 80 px (15 mm) in width
Landscape: smallest size 140 px (27 mm) in width
TT symbol: smallest size 30 px (6 mm) in width
Inaccurate use of the logo:
It is not allowed to change the appearance of the logo. The reason is that all changes weakens the clarity of its established basic design.
- Do not change the color. The logo is only black or white
- Do not rotate the logo
- Do not make campaign variations of the logo
- Do not pull together/disassemble the logo
- Do not use TT as part of a word
- Do not change the font
- Make sure there is a contrast between logo and background
- Do not change the position of the word or the TT symbol
- Do not use only the word Nyhetsbyrån without the TT symbol
- Do not use any other word in connection with the TT symbol