Elephant CMS: Collaborative newsroom platform by TT News Agency
The editorial system engineered by TT News Agency. Built specifically for national agencies, publishing houses and fast-paced newsrooms.
Complete editorial workflows unified across newsrooms
Elephant CMS, engineered by TT News Agency is a fast, cloud-native newsroom management platform delivered as SaaS. It streamlines high-speed editorial workflows by consolidating planning, assignment dispatch, live wire flashes, and cross-desk collaboration into a clean, unified workspace. Its high-density, intuitive web interface maximizes screen real estate and reduces cognitive fatigue when speed and accuracy matter most.
Virtually every detail, from individual text paragraphs to major planning items, are uniquely identified and linked by relevance. This makes everything accessible via well-structured APIs, enabling easy integration of image management or the addition of AI processes exactly where they fit best in the workflow.
The web architecture allows for easy access on any device, while maintaining security through state of the art authentication procedures. It also makes the system accessible on mobile phones, laptops and tablets, and it is fully responsive to large office screens.
As a client you get a production environment that:
- is fully collaborative
- has journalism at the centre
- is designed to streamline the news flow, manage large volumes of data, and facilitate collaboration across editorial boundaries
- runs in your browser
- high-density UI cuts editor context switching
- is continuously developed in-house by TT's developers and project team
- is easily integrated with AI and/or other automated functions.
Elephant CMS unifies live desk planning, breaking news, and cross-team drafting into a seamless, keyboard-driven, multi-pane interface
News agencies cannot afford fragmented operational silos. Elephant CMS unifies disparate editorial tools into a synchronized document pipeline. Every asset—from early event planning to final distribution—resides within an integrated information schema:
Unified Newsroom Workspace: Connect editors, reporters, and photographers within a single production environment. Streamline cross-desk collaboration and maintain end-to-end transparency across the entire editorial process.
Planning & Event Tracking: Centralize forward-looking coverage. Set embargoes, define publication windows, and link assignments directly to specific topics.
Assignments: Commission full-length articles, multimedia coverage, and agency wires with real-time reporter attribution and status updates.
Breaking News: Transmit mission-critical alerts within milliseconds using dedicated flash templates designed for zero-latency distribution.
Factboxes & Evergreen Content: Maintain modular, reusable knowledge blocks that update automatically across all related stories.
Print & Layout Routing: Feed paginated print systems directly from digital copy drafts without conversion steps or data loss.
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Would you like to know more or schedule a 30-minute news agency workflow demo?
