BRITAIN-US-FOOD-RETAIL-TAKEOVER-COMAPANY-KRAFT-CADBURY

Cadbury Dairy Milk chocolate bars are pictured in front of the Cadbury World tourist attraction at the Cadbury chocolate factory in Birmingham, central England, on September 7, 2009. US giant Kraft Foods on Monday launched a 10.2 billion pound (16.7 billion dollar, 11.7 billion euro) takeover bid for Cadbury but the British confectionery maker rejected the offer, saying it was too low. Kraft said it hoped Cadbury, whose share price surged more than a third in value following the bid announcement, would eventually come round as the US company looks to increase annual revenues to 50 billion dollars a year. AFP PHOTO/PAUL ELLIS