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Apr. 24, 1976 - Sam The New Television Top Cat: A white tom called Sam is to take over the Television top cat role made famous by the late Arthur. Six-year-old Sam will spring to fame as the telly aristocat seats with his, paw the same as Arthur.Tomorrow he will launch a /2 million television advertising campaign for cat food.Viewers will see Sam introduced in a double paw eating act with Arthur. who died last February.. It was filed last year while Sam was being groomed to replace the aging Arthur Sam has previously started in Commercials with Arthur was a kitten. Photo Shows New boy Sam is pictured rehearsing his commercial when he meet the pres for the first time yesterday. (Credit Image: © Keystone Pictures USA/ZUMAPRESS.com)