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Sir Malcolm Campbell breaks own land speed record at Daytona . Sir Malcolm Campbell in his car Bluebird broke his own land motor speed record of 245 miles an hour setting a new world record of 253 . 968 miles an hour for the measured mile on the sands at Daytona Beach , Florida . Sir Malcom Campbell ( right ) being congratulated by Mayor Armstrong of Daytona Beach after his record braking run . 4 March 1932