AN ELDERLY CHINESE MAN SITS BESIDE A POSTER FOR LINGERIE IN BEIJING

PEK01:BEIJING,27FEB97 - An elderly Chinese man sits beneath a poster advertising women's lingerie on a Beijing street corner February 27. The use of sex appeal in the advertising industry is becoming more common as the country opens up to western marketing ideas and moves away from a traditionally puritanical society. dm/Photo by Paul Barker REUTERS